Maple Cookie Policy

Cookies can be "persistent" or "session" Cookies. Persistent cookies remain on a user’s personal computer or mobile device when the user goes offline, while session cookies are deleted as soon as a user closes his or her web browser. We use both session and persistent cookies as described below.

We use “necessary” or “essential” cookies. These session cookies, that we administer, are required to provide you with services available through the Website and enable you to use certain features of the Website. These cookies assist in the authentication of users and accordingly, assist us in preventing fraudulent use of user accounts. We only use these Cookies to provide you with services that you have requested.

We use “functionality” cookies. These persistent cookies, that we administer, permit us to remember choices you make when you use the Website, such as your login details or language preference. In this way, these cookies allow us to provide you with a more personal and streamlined experience by doing away with the necessity of having you re-enter your preferences every time you use the Website. For example, “notice acceptance” cookies allow us to identify whether users have accepted the use of cookies on the Website.

We use “tracking and performance” cookies. These persistent cookies, administered by third parties, allow us to track information about traffic to the Website and information about how users use the Website. The information we gather via these cookies may identify, directly or indirectly, individual users through linking that information to a pseudonymous identifier associated with the Device used to access the Website. We may also use these cookies to test user response to new pages, features, ads or functionality of the Website. To view an overview of the privacy of your Google Analytics cookies please go here: https://support.google.com/analytics/answer/6004245. You may install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en-GB.

We use “targeting and advertising” cookies. These persistent cookies, administered by third parties, track users’ browsing habits, which permits us to show users personalized ads. These cookies group users who have similar interests based on their browsing history. Through this functionality, and with Maple’s permission, third party advertisers can place cookies that enable them to show ads that we believe will be of interest to users of the Website while they are visiting third party websites. You can also opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada by using the DAAC’s WebChoices tool.

We use “social media” cookies. We use these persistent cookies, administered by third parties, in addition to our own cookies to obtain statistics on usage of the Website and deliver ads on and through the Website. These cookies may be used when users share information through a social media/networking website such as Facebook, Instagram or Twitter.